America’s
toughest trucks are celebrating football’s toughest players. Ford and
the National Football League are teaming up on a three-year partnership
establishing Ford trucks as Official Truck of the NFL.
“America’s
truck leader is teaming up with organizers of the nation’s favorite
sport to put the spotlight on fans and players who show toughness,
smarts and determination on and off the field, and who deserve to be
recognized for that,” says Mark LaNeve, Ford Motor Company vice
president, U.S. marketing, sales and service. “Both brands – each a
leader in its category and known for toughness, capability, excellence
and innovation – are coming together to give fans exclusive access to
events and games, and to highlight players in a new way.”
“Just
like our fans and players, Ford trucks and the NFL are always working
to reach the next level through hard work, grit and commitment, which
makes this partnership a natural fit,” says Renie Anderson, NFL senior
vice president, sponsorship and partnership management. “We’re proud to
be partnering with such a legendary American brand and look forward to
helping Ford trucks become synonymous with the country’s most popular
sports league.”
Exclusive tailgate experiences for football fans
Ford
kicks off its partnership as Official Truck of the NFL today in New
York providing fans the opportunity to order Built Ford Tough Tailgate
Trucks On Demand through Uber, delivering tough tailgate food, game
tickets and merchandise by the all-new Ford F-Series Super Duty.
Additionally,
Ford is bringing a Built Ford Tough Tailgate Tour for fans to NFL games
around the country. These experiences will give consumers access to
their own Built Ford Tough Tailgates On Demand on game day, as well as
hard-to-get game tickets.
NFL
fans also can enter the Built Ford Tough Toughest Ticket sweepstakes
for a chance to win a pair of tickets to Super Bowl LI, plus an all-new
2017 Ford F-Series Super Duty customized to showcase their favorite NFL
team.
Built Ford Tough Offensive Line of the Week
Just
like Built Ford Tough F-Series trucks, NFL offensive linemen are some
of the toughest, smartest, most capable players in the league.
Former
NFL offensive lineman, NFL Network and NFL.com analyst Shaun O’Hara
will leverage statistical analysis, positional expertise and knowledge
of assignments to determine the Offensive Line of the Week based on
their performance in the previous week’s games.
Both
Ford and the NFL are excited to see the contributions of these unsung
heroes acknowledged. At the conclusion of the season, one line will be
recognized as Built Ford Tough Offensive Line of the Year at the annual
NFL honors awards presentation.
Offensive Line of the Week will be announced every Tuesday afternoon on NFL.com/Ford.
