As
new car buyers say audio brands are influencing their opinions of
vehicles, Ford and HARMAN are teaming up to revolutionize in-vehicle
experiences through the introduction of all-new B&O PLAY audio
systems in Ford vehicles worldwide.
“Customers
tell us they value consistent, high-quality audio experiences, and our
collaboration with HARMAN is helping provide that,” said Raj Nair,
Ford‘s executive vice president, product development and chief technical
officer. “This is just one of the ways we are creating richer, more
engaging in-vehicle experiences for customers.”
A
recent Ipsos 2016 Automotive Audio Branding study, shows roughly
one-third of new car buyers say that the audio brand in their next
vehicle would have a significant impact on their purchase consideration.
B&O
PLAY products reimagine more than 90 years of audio heritage, with
natural materials, distinctive design and high-quality audio for
seamlessly integrated experiences, whether a listener is in their home,
on the go, or soon, in their car.
Ford
announced the exclusive collaboration with HARMAN during the
automaker’s annual Further with Ford trend conference. B&O PLAY
debuts in Ford vehicles globally starting next year.
Elevated experiences
B&O PLAY’s unique approach creates a customized audio experience for customers with specifically tailored speaker placement and calibration for each vehicle in the Ford range. This means dynamic tuning ensures optimal sound is maintained in the cabin no matter what driving conditions are like – and regardless of where someone sits.
“Ford
and B&O PLAY are a perfect match among brands that stand for
quality, freedom and innovative design, coming together to revolutionize
the driving experience for consumers,” said Michael Mauser, executive
vice president and president of HARMAN’s Lifestyle Audio Division.
“With
our shared commitment to seamless engagement and elevated experiences,
Ford is the ideal automaker to bring the transformative power of B&O
PLAY audio to drivers and passengers worldwide,” he said.
To
illustrate the power of sound, Ford and B&O PLAY today unveiled an
installation called Sound Journeys, an on-site experience that triggers
the five senses.
Using
B&O PLAY products, the installation brings to life three different
environmental habitats – a forest, a canyon and an ocean – featuring
amplified sound. The experience even “visualizes” sound waves,
demonstrating how sound can transform everyday spaces, creating richer,
more visceral experiences for people.
For further information regarding B&O PLAY and Ford, visit www.beoplay.com/Ford
For further information regarding B&O PLAY and Ford, visit www.beoplay.com/Ford